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Once a player reaches the highest accessible arena for their current card levels, the daily grind can become incredibly repetitive.
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Instead of fighting purely for personal glory and rank, you are battling to secure resources and prestige for fifty other people.
+The Glue That Holds the Game Together
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When you belong to a tight-knit guild, you log in daily not just to play the game, but to see your friends.
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This social anchor is the single most effective player retention tool available to game developers.
+Working towards a shared goal is incredibly satisfying.Clan chat becomes a hub of activity during wars.Being promoted to an 'Elder' or 'Co-Leader' feels rewarding.
+The Loot Influx
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For free-to-play players, winning these clan wars is the absolute fastest way to progress their accounts.
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Conversely, missing your war attacks usually results in being kicked from the clan, losing access to this massive economic engine.
+Clan Member TypeRole in GvGThe High-Level VeteranExpected to win the hardest matchups and provide deck-building advice to the lower ranksActive MemberExpected to consistently complete all daily tasks and maximize collection day contributions, even if they lose the final battle
+The Future of Clan Wars
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As the genre matures, players are demanding even more complex and engaging GvG systems from developers.
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War is coming, and you cannot fight it alone.
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